Elon Musk’s Estranged Son Models in Rihanna Lingerie Campaign
Rihanna's lingerie brand Savage x Fenty has featured Elon Musk's transgender daughter Vivian Jenna Wilson in its Pride campaign, marking their third collaboration.
Pop superstar Rihanna has featured Elon Musk’s estranged biological son Xavier Alexander Musk—who now identifies as female under the name Vivian Jenna Wilson—in a provocative Pride campaign for her lingerie brand Savage x Fenty.
The 22-year-old appeared in the latest campaign modeling a black bra and matching underwear bearing pro-LGBT slogans including “Love Is Gay,” according to Breitbart News. The ensemble was completed with open-toe stiletto heels and beaded accessories attached to the bra.
In promotional material shared on Instagram, Savage x Fenty described Wilson as being exactly who she said she is, while another post featuring Wilson alongside other models claimed that every piece of the collection holds a part of someone’s story.
This marks at least the third collaboration between Rihanna’s lingerie brand and Musk’s transgender child, as Breitbart News reports. Wilson previously modeled women’s sports bras for Savage x Fenty several months ago and participated in a Valentine’s Day campaign for the brand earlier this year.
Wilson has been actively pursuing modeling opportunities since distancing from the SpaceX CEO. Last year, the aspiring model made a debut appearance in drag at an event hosted by RuPaul’s Drag Race personality Pattie Gonia.
Mixed Feelings About Fame
Speaking to the Cut in September, Wilson acknowledged struggling with public attention, stating that being famous is a skill that does not come naturally. Wilson reflected on a brief period before gaining notoriety when anonymity allowed for treatment as an ordinary person.
Despite expressing nostalgia for that privacy, Wilson admitted to also enjoying the benefits of fame, revealing conflicted feelings about life in the public eye.
The Pride-themed lingerie campaign represents Savage x Fenty’s continued push into politically charged fashion marketing, leveraging celebrity connections and controversial figures to generate attention for seasonal collections.
With information from Breitbart News