{"id":4695,"date":"2026-06-04T01:29:29","date_gmt":"2026-06-03T22:29:29","guid":{"rendered":"https:\/\/newsfire.gr\/en\/victorias-secret-ditches-woke-agenda-stock-price-soars\/"},"modified":"2026-06-04T01:29:29","modified_gmt":"2026-06-03T22:29:29","slug":"victorias-secret-ditches-woke-agenda-stock-price-soars","status":"publish","type":"post","link":"https:\/\/newsfire.gr\/en\/victorias-secret-ditches-woke-agenda-stock-price-soars\/","title":{"rendered":"Victoria&#8217;s Secret Ditches Woke Agenda, Stock Price Soars"},"content":{"rendered":"<p>The lingerie giant&#8217;s dramatic turnaround follows years of financial decline that coincided with its embrace of progressive marketing featuring plus-size models, older models, and even male models wearing women&#8217;s undergarments, according to <em>Breitbart News<\/em>.<\/p>\n<p>The company&#8217;s stock had plummeted from fifty-seven dollars per share in 2021 to barely twenty dollars as the once-dominant brand struggled to connect with consumers. Victoria&#8217;s Secret, previously known for its glamorous fashion shows featuring diamond-encrusted brassieres and supermodel Angels, saw its brand identity diluted under the weight of body-positive messaging that failed to resonate with its core customer base.<\/p>\n<p>The brand&#8217;s missteps included appointing controversial soccer player <strong>Megan Rapinoe<\/strong> as a brand ambassador and rolling out a celebrity advisory panel focused on female empowerment rather than aspiration and beauty. Industry observers described these efforts as transparently woke-washing that neither retained existing customers nor attracted younger shoppers.<\/p>\n<p>The turnaround began in August 2024 when <strong>Hillary Super<\/strong> took over as chief executive officer and made the strategic decision to return to the company&#8217;s proven formula of featuring conventionally attractive models in aspirational campaigns.<\/p>\n<p><iframe src=\"https:\/\/www.breitbart.com\/t\/assets\/html\/tweet-5.html#2061892518761968095\" data-btlnk=\"https:\/\/twitter.com\/InfinitusCap\/status\/2061892518761968095\" class=\"bnn-if-tweet\" loading=\"lazy\" width=\"560\" height=\"260\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"true\" allowfullscreen=\"true\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/www.breitbart.com\/t\/assets\/html\/tweet-5.html#2061999653155946879\" data-btlnk=\"https:\/\/twitter.com\/straits_times\/status\/2061999653155946879\" class=\"bnn-if-tweet\" loading=\"lazy\" width=\"560\" height=\"260\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"true\" allowfullscreen=\"true\"><\/iframe><\/p>\n<p>The company reinforced its commitment to this direction by changing its stock ticker symbol from VSCO to VSXY this week, a move that signaled confidence to investors and reflected the brand&#8217;s renewed focus on sensuality and fantasy.<\/p>\n<p><iframe src=\"https:\/\/www.breitbart.com\/t\/assets\/html\/tweet-5.html#2061835259822411792\" data-btlnk=\"https:\/\/twitter.com\/zerohedge\/status\/2061835259822411792\" class=\"bnn-if-tweet\" loading=\"lazy\" width=\"560\" height=\"260\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"true\" allowfullscreen=\"true\"><\/iframe><\/p>\n<p><iframe src=\"https:\/\/www.breitbart.com\/t\/assets\/html\/tweet-5.html#2058225215251869746\" data-btlnk=\"https:\/\/twitter.com\/YahooFinance\/status\/2058225215251869746\" class=\"bnn-if-tweet\" loading=\"lazy\" width=\"560\" height=\"260\" frameborder=\"0\" scrolling=\"no\" allowtransparency=\"true\" allowfullscreen=\"true\"><\/iframe><\/p>\n<p>Super acknowledged the company&#8217;s repositioning, stating that the new ticker symbol aligns with the progress made and reflects the firm&#8217;s conviction in its strategy.<\/p>\n<p>The case illustrates a broader business reality: while niche markets exist for diverse representations of beauty, mainstream retailers face a fundamental choice between catering to specialized preferences or appealing to traditional consumer tastes. Victoria&#8217;s Secret chose the latter, and the market responded decisively.<\/p>\n<p>The company&#8217;s recovery demonstrates that consumers ultimately vote with their wallets. As <em>Breitbart News<\/em> reports, the brand&#8217;s attempt to reshape beauty standards through marketing campaigns backfired spectacularly, driving customers away and threatening the company&#8217;s viability. Only by returning to its original identity as a purveyor of aspiration and glamour did Victoria&#8217;s Secret restore investor confidence and customer loyalty.<\/p>\n<p>The dramatic stock price recovery from under fifteen dollars to over seventy dollars represents one of the most striking examples of a major corporation reversing course on progressive marketing and reaping substantial financial rewards.<\/p>\n<p style=\"text-align:right\"><em>With information from <a href=\"https:\/\/breitbart.com\" target=\"_blank\" rel=\"noopener\">Breitbart News<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Victoria&#8217;s Secret&#8217;s stock soared from under fifteen dollars to over seventy dollars after abandoning its diversity campaign and returning to traditional beauty standards and models.<\/p>\n","protected":false},"author":47,"featured_media":4694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[5104,5103,5105,5102,209,5101],"nfg_topic":[135],"class_list":["post-4695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-beauty-standards","tag-marketing-strategy","tag-retail-comeback","tag-stock-price-surge","tag-united-states","tag-victorias-secret","nfg_topic-world"],"_links":{"self":[{"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/posts\/4695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/comments?post=4695"}],"version-history":[{"count":0,"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/posts\/4695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/media\/4694"}],"wp:attachment":[{"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/media?parent=4695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/categories?post=4695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/tags?post=4695"},{"taxonomy":"nfg_topic","embeddable":true,"href":"https:\/\/newsfire.gr\/en\/wp-json\/wp\/v2\/nfg_topic?post=4695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}